These celebrities are entering the cannabis business
These celebrities are entering the cannabis business
After the relaxing of U.S. marijuana laws, many are seeing the potential for green in green. With updated laws emerging around CBD and THC products, marijuana is a burgeoning market with new business opportunities, and some familiar names in the entertainment industry are entering the game.
Here are celebrities profiting off of the marijuana industry.
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Jim Belushi, a former "Saturday Night Live" cast member and brother to the late John Belushi, is dabbling in more than comedy. The actor owns Belushi's Farm, 93 acres of land in Oregon where he and his team grow cannabis that is then sold across the state. The farm hosts weddings, events and an annual harvest party. Members of the cannabis community join Belushi to rock out and celebrate what he calls the "spirit of this land."
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Whoopi Goldberg made history as the first African-American woman to earn an Emmy, Grammy, Oscar and Tony, joining the short list of performers that hold all of those prestigious awards. These days you can find her as one of the hosts on "The View." But Goldberg is also profiting off of the marijuana industry. In 2018, she teamed up with Maya Elisabeth, the founder of Om Edibles, an award-winning cannabis company, to form Whoopi and Maya, a line of medical cannabis products designed specifically to help relieve menstrual discomfort. Goldberg's products are currently available in California and Colorado.
Bob Marley & family
Since his passing in 1981, Bob Marley has become a legendary figure in music history. His song "One Love" was deemed "Song of the Millenium" by the BBC, and Time Magazine named his album "Exodus" "Album of the Century." Today, his legacy continues in the marijuana industry. Marley Natural is the official Bob Marley cannabis brand with offerings ranging from vape cartridges to pre-rolled products sold in California and Washington. His daughter, Cedella, has authored a cannabis cookbook and his son Damian opened a marijuana dispensary in Colorado.
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Francis Ford Coppola
Francis Ford Coppola, the six-time Academy Award-winning director behind "The Godfather" and "Apocalypse Now," has stepped out from behind the camera to invest in the marijuana industry. In November 2018, he released a cannabis kit inspired by his wine business called The Grower's Series. Three cannabis strains are packed in a wine-bottle shaped container and can be shipped exclusively in California.
When thinking of celebrities in the marijuana business, the first star that might come to mind is Snoop Dogg. Well, you're not wrong. The famously 420-friendly rapper founded Leafs by Snoop in 2015 in Colorado. Products range from edible gumdrops to full chocolate bars. In 2018, Leafs by Snoop entered the recreational marijuana market in Canada through Canopy Growth Corporation, the largest cannabis company based on market value, and was shortened to just LBS.
Martha Stewart's extensive resume includes being a television personality, best-selling author, model, publisher and much more. Stewart has also invested in the marijuana industry. In a partnership with Canopy Growth Corp., Stewart has developed a yet-to-be-released line of CBD animal care, cosmetic and food products. And in February of 2019, she joined Canopy Growth Corporation as an advisor. This shouldn't come as a surprise since Snoop Dogg and Stewart are close friends and co-host a show together called "Martha & Snoop's Potluck Dinner Party."
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In January 2019, Joe Montana, the former San Francisco 49ers quarterback with four Super Bowl wins under his belt, invested in Caliva, a California cannabis company. Caliva's products are available at more than 200 dispensaries in California.
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Speaking of Caliva, 22-time Grammy Award-winner and hip-hop mogul Jay-Z was named the Chief Brand Strategist of the company in June of 2019. In his new role, the rapper says he hopes to help people who were once incarcerated profit from the legalization of marijuana.
Chelsea Handler, the former late-night host of "Chelsea Lately," partnered with NorCal Cannabis, one of the largest "vertically integrated cannabis operators in California," to establish a line of cannabis products designed for women.
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Cypress Hill's B-Real
B-Real, the lead rapper in the multi-platinum-selling rap group Cypress Hill, has also made himself known in the marijuana industry. Dr. Greenthumb's Dispensary, named after the 1998 song about B-Real's marijuana growing alter-ego, is located in Sylmar and Sacramento, California. And two more locations are slated to open in Humboldt and Cathedral City.
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With popular songs like "Always On My Mind" and "Crazy" on his long list of chart-topping singles, Willie Nelson is one of the most recognized artists in country music history. Fans of Nelson can attest to the musician's deep love for marijuana. He once claimed that it "saved his life." In 2015, Nelson founded Willie's Reserve, a line of marijuana products sources from independent growers across the country.
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When four-time Grammy-nominated artist Post Malone isn't debuting chart-topping albums, he can be found joining the long list of musicians finding their place in the marijuana industry. Malone named his cannabis brand Shaboink after the sound one makes after being surprised. The brand will sell products like hemp pre-rolls and vaporizers.
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In 1986, Mike Tyson became the youngest heavyweight champion in the world at the age of 20. These days, Tyson is expanding his brand beyond the boxing ring and into the world of marijuana. In 2016, he co-founded Tyson Holistic Holdings, a company that promotes the health benefits of marijuana. Under Tyson Holistic Holdings, the Tyson Ranch was born. Under the brand name, Tyson plans to create a 40-acre ranch that will be a "smoker's retreat" with a hotel, campsites and a "Tyson University" for those hoping to learn more about marijuana.
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Richard Cheech & Tommy Chong
The Grammy Award-winning duo best known as Cheech & Chong are famous for portraying characters who smoke frequently, but they have ties to marijuana in real life too. The comedic pair own two separate lines of cannabis products: Chong's Choice and Cheech's Stash.
2 Chainz, the chart-topping rapper with songs like "Birthday Song" and "It's a Vibe," launched the California-based Gas Cannabis Co. Each strain of marijuana is labeled similar to gas percentages, with the highest number offering the highest quality. Here's a fun fact: In 2016, 2 Chainz famously smoked $500,000 worth of bongs and dabs.
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It's no surprise that the star of "Pineapple Express" - a film about the search for a specific strain of marijuana - is also in the marijuana business. Seth Rogen is working with his frequent collaborator and screenwriter Evan Goldberg to promote Houseplant, a brand of Canadian cannabis.
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Rob Gronkowski is a three-time Super Bowl champion who played for the New England Patriots. After nine seasons on the team, he retired in 2019 and partnered with CBDMedic to promote THC-free CBD products that purport to relieve pain.
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Second behind Snoop Dogg on the list of successful rappers that have created a persona around the consumption of marijuana is Wiz Khalifa. The Golden Globe- and Grammy-nominated artist has invested in Khalifa Kush, his signature marijuana strain, for years. Khalifa is also the principal founder of KKE cannabis oils, one of the first Canada-based companies to sell THC-potent oils for recreational use.
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Generally clad in a Hawaiin shirt and colorful cap, musician Jimmy Buffett has taken his lackadaisical persona and partnered with Suterra Wellness, a health and wellness company, to create a medical marijuana brand named after his long-touring band, Coral Reefer. The product, according to Buffet, should inspire users to enjoy life while staying healthy and having fun.
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Television personality Montel Williams founded Lenitiv Scientific, a company that produces hemp- and cannabis-based products, in 2016. His next business venture includes developing his own strain of marijuana. Williams began using marijuana to treat the symptoms of multiple sclerosis, just one of the conditions doctors can recommend cannabis to treat.
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